Launching of

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Launching of

After so many years (almost 4 actually), finally I found the reason to launch my official website. As a branding strategist myself, it took me about a year (in 2015) to design my logo as it is.

The logo combined the alphabets in my name “A” and “Z” forming back the “A” symbol.

Once the logo completed, finding the right colour was also a great challenge. I’ve decided to use the colour of turquoise and grey, giving it a fresher look. The color turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship, love, joy, tranquility, patience, intuition, and loyalty.

Next is what will my website about. Hmm tough question indeed. Initially before I became a fitness instructor, I am actively engaged in event management; consultation and creative design work. So the website was planned as a portfolio showcase. But in 2016 when I became a zumba instructor, and a product founder (read about duofit here), I’ve decided to make this website not only a portfolio showcase web, but also a web which will incorporate all that I do: Event Planning, Creative Consultation, and Fitness.